What is the Hot Hand Fallacy?When someone is successful over and over we continue to believe that they are likely to be successful again in further attempts. This is…Jul 27, 2023Jul 27, 2023
Published inUX CollectiveThe UX behind subscriptionsDifferent types of subscription models and the strategy behind themMay 18, 20221May 18, 20221
Cocktail party effectWe have this amazing ability to filter out noises that are not relevant and focus on one sound, sometimes called selective hearing the…Apr 13, 2022Apr 13, 2022
The goal-gradient effectThe goal-gradient effect says that as a user gets closer to a goal their efforts will increaseAug 2, 2021Aug 2, 2021
Availability Cascade: How does a message become viralFirst identified by Timur Kuran and Cass Sunstein the availability cascade (also known as the truth effect) is the idea that as a piece of…Nov 2, 20202Nov 2, 20202
What is the Wizard of Oz testing?The Wizard of Oz testing method is a way fool the users into believing their using the real experience in order to get accurate feedback…Nov 2, 2020Nov 2, 2020
Cognitive Biases — GroupthinkWhen we are in groups it can feel easier to follow the group and the collective decisions that the group make.May 9, 2020May 9, 2020
Information Architecture (IA) in UXWhy IA is more important than ever to create products and services that our users will useJan 29, 2020Jan 29, 2020
Cognitive Biases — Dunning–Kruger effectIf you had to rate yourself 1 to 10 most people on average would rate themselves fairly high on the scale, some even as high 10. Although…Dec 24, 2019Dec 24, 2019
Leading and managing a team — the skills you needMy two pence on what it takes to be a good leaderNov 21, 2019Nov 21, 2019
