The goal-gradient effect

Background to this effect

Examples of this effect

  1. Profile building progress bars such as LinkedIn or Facebook when they say you have completed 25% of your profile
  2. Achievements like on the Xbox or Playstation where you see a list of unlocked, in progress or locked achievements
  3. Credit score or credit card points system which tells you what you need to do to improve your score or if you spend money at a certain store you may get double points

What can you do

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Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store