Leading a data-driven strategy

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Leading the way and being a champion in your area

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7 ways to get buy-in

1. Get Senior-Level Buy-in for Testing

2. Create a Tangible Opportunity

3. Involve Other Departments

4. Get real customer feedback.

5. Conduct Skunkworks Tests

6. Tie Results to Revenue

7. Share Results Far and Wide Many of Wider

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Take lead, drive from the front

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