Cognitive Biases — Availability heuristic

Judging situations based on recall rather than fact

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Kelly Sikkema — Unsplash

The mechanics of the availability heuristic

Think about a time when you’ve made a decision. Consider how previous influences or events have shaped that decision and, when considering an action to take, how memorable events jump to the forefront of your mind.

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Photo by Jelleke Vanooteghem on Unsplash

Designing better products

How does the availability heuristic help me design better products or market the product? Well, with this bias in mind, we should aim to create something memorable, especially at the start of a journey, like a landing page, and then another memorable experience at the end of the journey, this could be an order confirmation page.

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UK Lottery Promotional Banner
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Photo by David Clode on Unsplash

Further reading

Senior Interaction Designer at Companies House, Government. Living in Cardiff, South Wales, interested in human psychology and behaviours.

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