Background to this effect

First purposed by Clark Hull in 1932, he found that rats that were placed in a straight alley ran faster as they went from the start line to reaching the food at the other end.

Examples of this effect

Examples of the goal-gradient effect are:

  1. Profile building progress bars such as LinkedIn or Facebook…

An important part of user experience (UX) design is information architecture (IA). IA is the process of deciding how to arrange the parts of something into something that is understandable and meaningful. …

Michael Gearon

Senior Interaction Designer at Companies House, Government. Living in Cardiff, South Wales, interested in human psychology and behaviours.

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